{"product_id":"amara-cotton-hand-loom-rug","title":"Indian Handloom Cotton Rug 120x180cm with Tassels","description":"\u003cp\u003eA genuine cotton rug that tells a story of craft and tradition. The Amara Indian Handloom Cotton Rug is handwoven by skilled artisans in India using traditional handloom techniques passed down through generations — made fairly and with care, from 100% cotton, to bring lasting texture and warmth to your home.\u003c\/p\u003e\u003cp\u003eAt 120 x 180cm, this is a versatile size that works as a centrepiece in a smaller living room, a layering piece over a larger floor area, a bedroom rug beside the bed, or a welcoming runner in a hallway or entrance. The structured cotton weave sits flat underfoot, feels pleasingly substantial, and brings an authentic handmade quality that machine-made rugs simply cannot replicate. Intricate wave and diamond patterns run across the surface, finished with multi-tonal tassels along each end that add a refined, considered detail.\u003c\/p\u003e\u003cp\u003eAvailable in three colourways, each with its own distinct character:\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNavy\u003c\/strong\u003e — A deep, rich navy ground with dark rose and grey stripe accents. Sophisticated and grounding, it works beautifully in living rooms, bedrooms, and studies with a classic or contemporary scheme.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eGreen\u003c\/strong\u003e — A warm, earthy green with gold and amber stripe highlights. Inviting and organic — pairs naturally with wooden furniture, rattan accessories, and autumn-toned interiors.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eGold\u003c\/strong\u003e — A warm gold ground with denim blue and rose stripe contrasts. Luminous and layered — adds warmth and depth to neutral or pale interiors without overpowering them.\u003c\/p\u003e\u003cp\u003eEach rug is ethically sourced and fairly traded, supporting the artisan communities in India who produce them. The 100% cotton construction means it's naturally breathable, relatively lightweight for its size, and softens further with use.\u003c\/p\u003e\u003ch2\u003eKey Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eDimensions: 120 x 180cm\u003c\/li\u003e\n\u003cli\u003eMaterial: 100% cotton\u003c\/li\u003e\n\u003cli\u003eHandwoven using traditional handloom techniques\u003c\/li\u003e\n\u003cli\u003eAvailable in Navy, Green, and Gold\u003c\/li\u003e\n\u003cli\u003eIntricate wave and diamond pattern with multi-tonal tassel finish\u003c\/li\u003e\n\u003cli\u003eEthically sourced and fairly traded — made in India\u003c\/li\u003e\n\u003cli\u003eSpot clean or gentle hand wash; lay flat to dry\u003c\/li\u003e\n\u003cli\u003eA non-slip mat is recommended on smooth floors\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eWe plant one tree for every item purchased, in partnership with Ecologi. 🌳\u003c\/em\u003e\u003c\/p\u003e","brand":"Swadha's","offers":[{"title":"Navy","offer_id":55497703981441,"sku":"sku-50992158048469","price":95.0,"currency_code":"GBP","in_stock":true},{"title":"Green","offer_id":55497704014209,"sku":"sku-50992158081237","price":95.0,"currency_code":"GBP","in_stock":true},{"title":"Gold","offer_id":55497704046977,"sku":"sku-50992158114005","price":95.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0253\/6046\/6025\/files\/AntaraNamaste.png?v=1788471959","url":"https:\/\/emmyjaneboutique.com\/products\/amara-cotton-hand-loom-rug","provider":"Emmy Jane Boutique","version":"1.0","type":"link"}